This client did approach us with a vision to create an URL Shortener for corporates to monitor social campaigns. Client wanted us to start with a POC to take it to investors for funding.
After the initial rounds of discussion with the client, we started this engagement as a Fixed Bid project for the URL Shortener functionality alone, as an MVP development and are currently managing ongoing activities of implementing required functionalities and analytics in the backed to track user behaviour and metrics with a dedicated resource working in sync with the Customers team.
There are numerous application out there in the market which does URL shortening, so the biggest challenge for us was to coordinate with the client to identify key differentiate that will make this application stand out.
- MVP is live for users.
- There are few corporate users signed up already.
- Phase II of the project is underway